Christmas markets are synonymous with the festive season, with merry-goers eager for a taste of mulled wine and Christmas-themed treats. It’s no surprise how much Brits love Christmas markets, with one in almost every major UK city. But with so many markets to choose from, deciding which one to take a trip to can seem quite daunting.
Here at Vape Superstore, we analysed data from TikTok, Instagram and Google, to discover the UK’s most popular Christmas markets, to help you plan your next festive trip.
What is the most popular Christmas market in the UK?
From our data, London’s Hyde Park Winter Wonderland was found to be the most popular Christmas market in the UK, with a total of over 100 million TikTok views and Instagram posts and an average of 32,000 monthly searches on Google.
Looking purely at social media data, Hyde Park Winter Wonderland had a whopping 100,100,000 TikTok views, making it the most popular UK Christmas market on TikTok.
Birmingham’s Christmas market came second with just under 4 million people engaging on social media and 9,400 monthly searches..
The Christmas market in Belfast came in third having 3.4 million views and posts, and 9,100 monthly searches.
Rank
Christmas Market
TikTok Views
Instagram Posts
Global monthly search volume
1
Hyde Park Winter Wonderland
100,100,000
30,600
32,000
2
Birmingham
3,900,000
20,500
9,400
3
Belfast
3,400,000
5,000
9,100
4
Cardiff
3,400,000
1,000
700
5
Manchester
2,440,000
60,100
40,000
6
Glasgow Winterfest
2,300,000
1,000
3,300
7
Southbank Centre Winter Festival
1,700,000
1,000
150
8
Edinburgh
1,390,000
51,400
36,000
9
Bath
1,100,000
32,000
1,800
10
Newcastle
717,700
1,000
4,000
11
York
679,500
10,200
18,000
12
Nottingham Winter Wonderland
658,800
5,000
10,000
13
Norwich
425,500
100
900
14
Winchester
327,600
5,000
21,000
15
Bristol
279,300
1,000
350
16
Leeds
226,000
5,000
4,500
17
Blenheim Palace
102,800
1,000
700
18
Chester
48,300
1,000
5,100
19
Rochester
34,200
1,000
4,000
20
Oxford
25,800
1,000
4,000
Which UK Christmas markets are the most Instagrammable?
Manchester’s Christmas markets are deemed the most Instagrammable, with over 60,100 hashtagged posts, almost twice as many as Winter Wonderland.
Manchester is also the most searched for Christmas market on Google out of all of the markets analysed, with an average of 40,000 per month.
Despite Christmas markets often being associated with Germany, they have grown to become popular all over the world, and more specifically in Europe and the US. Recent findings state that Budapest, in Hungary, is voted the best European Christmas market, but seeing as though Christmas markets have expanded outside of Europe, it begs the question as to which one gets the most visitors?
What is the most popular Christmas market in the world?
New York’s Union Square Holiday Market was found to be the most popular Christmas market in the world, with a total of nearly 5 billion TikTok views and Instagram posts and an average of 16,000 monthly searches on Google.
The Union Square Holiday Market is also the most popular Christmas market on TikTok.
Despite being the most popular Christmas market in the UK, Hyde Park Winter Wonderland, comes in second place when analysing worldwide markets, having over 100 million people engaging with the market on social media and 32,000 monthly searches.
Chicago’s Christkindlmarket is third, having over 14 million views and posts, and 4,400 monthly searches.
Rank
Christmas Market
Country
TikTok Views
Instagram Posts
Global monthly search volume
1
Union Square Holiday Market
New York, USA
4,800,000,000
11,500
16,000
2
Hyde Park Winter Wonderland
London, UK
100,100,000
30,600
32,000
3
Christkindlmarket
Chicago, USA
14,600,000
17,700
4,400
4
Krakow
Krakow, Poland
6,000,000
1,000
4,100
5
Birmingham
Birmingham, UK
3,900,000
20,500
9,400
6
Christkindelsmärik
Strasbourg, France
3,700,000
31,100
8,100
7
Belfast
Belfast, Northern Ireland
3,400,000
5000
9,100
8
Cardiff
Cardiff, Wales
3,400,000
1,000
700
9
Prague
Prague, Czech Republic
3,100,000
5,000
14,000
10
Striezelmarkt
Dresden, Germany
2,800,000
24,400
4,500
11
Christmas Village Belvedere Palace
Vienna, Austria
2,700,000
100
12,000
12
Manchester
Manchester, UK
2,440,000
60,100
40,000
13
Winter Wonders
Brussels, Belgium
2,400,000
1,000
4,400
14
Sibiu
Sibiu, Romania
681,400
1,000
300
15
Riga
Riga, Latvia
595,800
1,000
2,300
16
Weihnachtsmarkt am Kölner Dom
Cologne, Germany
347,300
5,000
9,100
17
Tivoli Gardens Christmas Market
Copenhagen, Denmark
305,200
100
6,600
18
Zagreb Advent
Zagreb, Croatia
274,400
1,000
2,900
19
Tallinn
Tallinn, Estonia
261,000
5,000
3,500
20
Koziar’s Christmas Village
Bernville, USA
213,300
100
15,000
21
Gendarmenmarkt
Berlin, Germany
16,200
97,900
11,000
22
Tuomaan Market
Helsinki, Finland
69,600
1,000
2,000
23
Bratislava
Bratislava, Slovakia
57,100
100
2,000
24
Gardens by the Bay’s Christmas Wonderland
Singapore
40,400
15,800
1,200
25
Salzburg
Salzburg, Austria
10,900
1,000
5,600
What is the most Instagrammable Christmas market in the world?
Gendarmenmarkt, Berlin’s famous Christmas market, is deemed the most Instagrammable in the world with over 97,900 hashtagged posts, over eight times as much as the Union Square Holiday Market.
Manchester Christmas market is the second for the most Instagrammable Christmas market in the world, but with 40,000 people searching on Google, it makes it the most searched for market across the world!
Commenting on the findings, Vape Superstore’s David Phillips said:
“Christmas markets are loved by many across the globe, especially in America and Europe, where there seems to be one in every major city! With so many to choose from in each country, we have no doubt that they will be a huge attraction for merry-goers wanting to get into the festive cheer! But it’s America that has the most popular Christmas market in the world, with New York’s famous Union Square Holiday Market claiming the top spot.
With nearly 82 million people reported to be vaping around the world, and this being expected to grow, it’s important that when visiting the Christmas markets you are aware of the rules and regulations around vaping in outdoor, public gatherings. Vaping is largely permitted worldwide, but each country has its own rules to vaping in public so it’s important to understand your local laws and read the Christmas market’s website before heading into the festive fun.”
Summary
It’s safe to say Christmas markets are a huge hit across the globe. Based on our findings and other additional sources, despite Christmas markets originating and being more common in Europe, America hosts two of the top three most popular Christmas markets in the world. However, Manchester’s Christmas market, in the UK, has the highest number of searches on Google, making the UK a strong contender in the Christmas market game.
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